Dry Effect
logo development / brand development / graphic creation
The Problem:
Dry Effect had a growing business and was rapidly expanding their offerings. They needed visual organization and their current logo was a pain point for them. After almost 15 rounds with their previous designer, they had settled and were not happy.
As a restoration company that provides a variety of services for the home and damage that occurs to it, their new logo had to convey more than just flood, fire and mold.
The Solution:
It was important that the owners who felt so passionately about their company feel just as passionate about the brand. The owners wanted to feel that the icon accurately represented who they were as a company and the values they cared about.
After speaking with the owners, what became clear was Dry Effect’s amazing commitment to the customer. This dedication is what inspired their new logo, a concept centered around helping individuals and families.
The graphic system contains a rigid shape structure that provides an eye-catching contrast to the logo. Its fresh and clean personality is trustworthy and approachable with a touch of lighthearted whimsy in its photography. At a time when a homeowner is stressed and desires a tidy outcome, the Dry Effect brand promises a reliable job well done.
