City of Newport, Ky
logo development / brand development / graphic creation
The Problem:
The City of Newport was looking for an updated look. In the past decade, the city has become a hub of entrepreneurial spirit with a strong connection to it's past. In order to attract more attention to the area, The Think Shop was hired to give The City of Newport a facelift. After interviewing residents, meeting with local businesses and artists, an idea formed. The mark should be a unit, but also show diversity, much like the city itself.
The Solution:
Inspired by the rich history of Newport, a pattern emerged that represented multiple ideas. The mark references the cobblestone in the streets, the bricks of the historical buildings, and the contrasting neighborhoods that give Newport its own unique flair. Paired with a classic serif typeface, the pattern extends across all the marketing pieces and defines the brand as a whole.
