VonLehman
brand refresh / brand development
The Problem:
VonLehman, a CPA firm, had advanced technology that delivered perfect solutions for their clients. Their brand, on the other hand, was having trouble conveying this spirit. The graphics they were using consisted of vector silhouettes and desolate landscapes without a human the viewer could relate to.
After finishing construction on a new and state-of-the-art building, VonLehman was ready to update their brand and the messaging behind it. Their old tagline, ‘Forward Thinking’, felt ambiguous and uninspired. The firm was ready to convey their vision to the world.
The Solution:
Taking inspiration from the human centered nature of their business, we injected photos of people into their brand. To accompany the photography, we introduced bright secondary colors that complimented their established purple. Their new tagline, “Your Choices, Our Advice.”, embodies the core of VonLehman’s business philosophy.
Using the graphic shape from their logo, we created a versatile yet cohesive system that awakens the energy of the firm.
