VonLehman
brand development / asset creation / graphic refresh
The Problem:
VonLehman is a modern and progressive CPA firm with advanced technology to help them deliver perfect solutions for their clients. Their brand, on the other hand, was having trouble conveying this spirit. The graphics they were using consisted of vector silhouettes and desolate landscapes without a human the viewer could relate to.
Having recently just build a new and state of the art building, VonLehman was ready to update their brand and the messaging behind it. Their old tagline, 'Forward Thinking' felt ambiguous and uninspired and they were eager to convey the vision they had for their firm to the world.
The Solution:
A new tagline, brand support system and overall vision for VonLehman was defined. Taking inspiration from the human centered nature of their business, people were injected into their brand along with bright secondary colors that complimented their established brand color of purple.
Their new tagline, “Your Choices, Our Advice.”, embodies the core of VonLehman's business philosophy, while the graphic shape utilized in the design was pulled from their logo. This versatile yet cohesive system awakens the energy of the firm while staying true to their roots.
