Best Upon Request
website design / brand development / brand management
The Problem:
Best Upon Request was polished on the inside, filled with dedicated employees and empathetic concierges. Their brand development, on the other hand, needed a refresh and a graphic system that provided uniformity and allowed for creative flexibility.
The Solution:
Keeping Best Upon Request's brand integrity intact was the first priority, while providing a system of flexible cohesion second. The work involved creating 30+ icons, working with internal and external marketing and development teams to update BEST's website, and defining a brand system using a grid.
